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Tip 2: Blogs and SEO - Keyword Placement
Your blog can be set up to repeat the keywords that you want to target just enough times to establish a theme. You can take full advantage of this in your post titles, your category names, the pages URL names, or even a combination of Technorati tags and the text of your permanent links that appear after each post.
Tip 3: Blogs and SEO - Timely Posting
Instead of pinging at 15 minute intervals when your site hasn’t been updated, or even pinging after every single post, you can actually get better results if you update or ping just once during one of three sweet spots in the day - typically early in the morning (or at least before noon).
Check your web site statistics. If you’re getting spidered every two weeks or even monthly, you can increase your number of spider visits by blogging on the anniversary of the period that the spider comes to your site. It takes a bit of monitoring, but you can often predict when the date of your last spider visit was. An even faster way is to ping at a time when the spider is reading a page that carries your update.
Tip 4: Blogs and SEO - Get Linked
Turn on your site feed(s) and use them to promote your blog. Robin Good’s guide can get you some great one way links.If you sparingly include the lucrative keyword you selected in tip two in your title and description, all those link backs will contain the keyword term you most want attention for, which is often noted by the spiders as they follow the link through to your site.
Once there, if you use these and other tips to skew your blog a little more to the search-engine-friendly side, the synergistic effect is better, more profitable traffic.
Tip 5: Blogs and SEO - Frequent Updates
The more you post, the more food for the spider, which can cause the spider to react by splitting up its job into several visits, whereupon you have even more content, and so on, until the spider just adds you to a more frequent schedule of returns.
For example, my main site gets spidered several times daily by Google, and yet I can go a week without an update with no change in spider visits. This means my pages get indexed more often and my new pages show up faster. Think of what that could do for the launch of your next product.
Bottom Line: Blogs and Search Engine Optimization
You’ll be happy to know that you don’t have to slave over long blog posts several times a day, all day long to get similar results from your blog. In fact, some blog software will let you set up your posts in advance, so that you can have posts show up daily even though you technically only blog once a month.
A few small changes to your blog can draw more search engine traffic without turning off your blog visitors. Done properly, this gives your audience more of what they were searching for in the first place.
Tinu Abayomi-Paul is a website promotion specialist and author of five books and ebooks for the online entrepreneur. Her last project was a contribution to Rok Hrastnik's comprehensive guide to RSS: "Unleash the Marketing & Publishing Power of RSS". You can find more of her daily tips on RSS, Blogs, Google tools, and more, at her main blog, Free Traffic Tips.
